Tire & Rubber Rejuvenator CONCENTRATE

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1 bottle of concentrate creates 64 ounces of ready-to-use tire cleaner!

McKee's 37 Tire & Rubber Rejuvenator Concentrate is a heavy-duty cleaner and degreaser that safely removes unwanted browning, silicone-based tire dressings, dirt, and grime from your vehicle's tires, leaving them squeaky clean and ready for application of your favorite tire shine. McKee's 37 Tire & Rubber Rejuvenator Concentrate deep cleans tires better than any other tire cleaner or all purpose cleaner available, and it will not cause your tires to turn brown.This concentrated formula dilutes 1 part concentrate with 3 parts water, making it an unbelievable value!

McKee's 37 Tire & Rubber Rejuvenator Concentrate is the first component of a two-part tire protection system. This intense cleaner removes all traces of previously applied tire shine sprays, gels, protectants, and browning, leaving your tires 100% clean and ready to be coated with McKee's 37 Tire Coating, Tire Shine SiO2 Enhanced, Gloss Tire Gel, or your preferred tire shine.

Does your vehicle have whitewall tires? Tire & Rubber Rejuvenator Concentrate will make them as white as they day they were new!

STOP CLEANING YOUR TIRES WITH CAUSTIC ALL PURPOSE CLEANERS! These high-octane, inexpensive cleaners actually do more harm than good. The issue with most all purpose cleaners is that they're formulated to meet a certain price point, and in order to achieve that inexpensive price point, caustic ingredients are often found in these products. These caustic detergents are harmful to you AND your tires!

Tires contain anti-ozonants, rubber conditioners, and UV absorbers that help keep the tire flexible. The wrong cleaner will actually cause the antio-zonants, rubber conditioners, and UV absorbers to leach out of the tire, resulting in browning, discoloration and cracking of the tire. McKee's 37 Tire & Rubber Rejuvenator Concentrate is non-caustic, non-acidic, and it will not harm your tires!

It's common knowledge among professional detailers and car care enthusiasts that a tire gel or tire shine spray will last considerably longer if the tire is properly cleaned first. By completely removing previously applied dressings and protectants, you have a clean base for the new tire shine to adhere to. This greatly extends the durability and increases the look of your tire shine of choice.

McKee's 37 Tire & Rubber Rejuvenator Concentrate is safe for use on all tires. We recommend spraying the wheel with water first, just to ensure any unwanted over-spray is easy to remove.

McKee's 37 Tire & Rubber Rejuvenator Concentrate is the first step in prepping your tires for application of McKee's 37 Tire Coating, an acrylic-based resin that forms a flexible, chemical-resistant coating on your tires. If you plan on coating your tires with McKee's 37 Tire Coating, you MUST use McKee's 37 Tire & Rubber Rejuvenator first, or else the coating will not properly adhere.


  1. Ensure surface is cool to the touch.
  2. Dilute 1 part concentrate to 3 parts water. (We would recommend our 24 oz. Professional Spray Bottle with Dilution Ratios)
  3. Wet wheels, not tires, prior to application.
  4. Spray a liberal amount of McKee's 37 Tire & Rubber Rejuvenator directly onto DRY tire and allow to dwell for 1-2 minutes.
  5. Scrub using a stiff-bristled brush; wet bristles often. We recommend using the Low Profile Tire Brush because it’s stiff and easy to hold on to.
  6. Thoroughly scrub the tire until all browning is removed.
  7. Tires are completely cleaned when white foam is produced as you scrub.
  8. Thoroughly rinse wheels and tires, ensuring all traces of the cleaner are removed.
  9. Allow tires to dry and then apply McKee's 37 Ceramic Tire Coating.
16 oz.
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Customer Reviews
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Filter Reviews:
    Bob E.
    United States United States

    Great cleaner

    Easy cleaning. Grit just melts off.

    United States United States

    Tire saver!

    As concentrated is $$$ Efective work horse!

    Javier L.
    United States United States

    McKee's 37 Tire & Rubber Rejuvenator Concentrate

    An other Top of the line product.

    Jose T.

    McGee tire Shine

    I followed the instructions as recommended. Since it is SIO2 covering. I placed not just one but two coats on the tires to a Michelin set of LT on a 2013 ridgeline. I placed the coating 2 months ago. I though for sure the first rain would ruin the the shiny finish. That has not happened. It has rained at least four times. I am very happy with the finish and I think if I place another layer it would reseal the shiny finish fir longer.

    Wade C.

    FINALLY. .

    I've been looking for a product that will completely eliminate old dressings and road grime. I consistently am testing out new tire dressings & coatings so this tire and rubber rejuvinator is right up my alley. Thank you Mckees for providing professional quality products. Wade Coleman Hoosier Daddy Detailing