Tire & Rubber Rejuvenator

21 reviews

Introducing theworld's best tire cleaner!

McKee's 37 Tire & Rubber Rejuvenator is a heavy-duty cleaner and degreaser that safely removes unwanted browning, silicone-based tire dressings, dirt, and grime from your vehicle's tires, leaving them squeaky clean and ready for application of your favorite McKee's 37 tire shine. McKee's 37 Tire & Rubber Rejuvenator deep cleans tires better than any other tire cleaner or all purpose cleaner available, and it will not cause your tires to turn brown.

McKee's 37 Tire & Rubber Rejuvenator is the first component of a two-part tire protection system. This intense cleaner removes all traces of previously applied tire shine sprays, gels, protectants, and browning, leaving your tires 100% clean and ready to be coated with McKee's 37 Ceramic Tire Coating, or your favorite tire shine of your choice.

Does your vehicle have whitewall tires? Tire & Rubber Rejuvenator will make them as white as they day they were new!

STOP CLEANING YOUR TIRES WITH CAUSTIC ALL PURPOSE CLEANERS! These high-octane, inexpensive cleaners actually do more harm than good. The issue with most all purpose cleaners is that they're formulated to meet a certain price point, and in order to achieve that inexpensive price point, caustic ingredients are often found in these products. These caustic detergents are harmful to you AND your tires!

You see, tires contain antiozonants, rubber conditioners, and UV absorbers that help keep the tire flexible. The wrong cleaner will actually cause the antiozonants, rubber conditioners, and UV absorbers to leach out of the tire, resulting in browning, discoloration and cracking of the tire. McKee's 37 Tire & Rubber Rejuvenator is non-caustic, non-acidic, and it will not harm your tires!

It's common knowledge among professional detailers and car care enthusiasts that a tire gel or tire shine spray will last considerably longer if the tire is properly cleaned first. By completely removing previously applied dressings and protectants, you have a clean base for the new tire shine to adhere to. This greatly extends the durability and increases the look of your tire shine of choice.

McKee's 37 Tire & Rubber Rejuvenator is safe for use on all tires. We recommend spraying the wheel with water first, just to ensure any unwanted overspray is easy to remove.

McKee's 37 Tire & Rubber Rejuvenator is the first step in prepping your tires for application of McKee's 37 Ceramic Tire Coating, an acrylic-based resin that forms a flexible, chemical-resistant coating on your tires. If you plan on coating your tires with McKee's 37 Ceramic Tire Coating, you MUST use McKee's 37 Tire & Rubber Rejuvenator first, or else the coating will not properly adhere.


  1. Ensure surface is cool to the touch.
  2. Wet wheels, not tires, prior to application.
  3. Spray a liberal amount of McKee's 37 Tire & Rubber Rejuvenator directly onto DRY tire and allow to dwell for 1-2 minutes.
  4. Scrub using a stiff-bristled brush; wet bristles often. We recommend using the Low Profile Tire Brush because it's stiff and easy to hold on to.
  5. Thoroughly scrub the tire until all browning is removed.
  6. Tires are completely cleaned when white foam is produced as you scrub.
  7. Thoroughly rinse wheels and tires, ensuring all traces of the cleaner are removed.
  8. Allow tires to dry and then apply McKee's 37 Ceramic Tire Coating.
22 oz.
Customer Reviews
4.9 Based on 21 Reviews
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Filter Reviews:
    Kimberly M.
    United States

    Tire & Rubber Rejuvenator

    We love this product in our shop!

    Bo D.
    United States United States

    Clean Tires!

    After other tire shines have browned up your tires this will clean and return your tires to their natural black sheen and ready for a high quality tire shine that won’t brown like the SIO2 tire shine! Works great and you can see it working as soon as you apply!

    Norm A.
    United States United States

    Customer service

    This product works fantastic. Customer service was excellent I will use this product again

    Don D.
    United States United States

    Great Tire Cleaner

    Tire & Rubber Rejuvenator cleans the tire well without making it look dried out. Plus it smells good!

    Chris T.
    United States United States

    Excellent tire cleaner

    I have been using this product for a while now. It gets my tires super clean and ready for my tire dressing. The browning starts almost immediately after spraying it on the tires. I sometimes have to clean the tires twice depending how much tire dressing may be left on them. I will definitely buy the bigger size on my next order.