Tire & Rubber Rejuvenator

33 Reviews

New formula retains the amazing cleaning ability, but with a less pungent odor!

Introducing the world's best tire cleaner!

McKee's 37 Tire & Rubber Rejuvenator is a heavy-duty cleaner and degreaser that safely removes unwanted browning, silicone-based tire dressings, dirt, and grime from your vehicle's tires, leaving them squeaky clean and ready for application of your favorite McKee's 37 tire shine. McKee's 37 Tire & Rubber Rejuvenator deep cleans tires better than any other tire cleaner or all purpose cleaner available, and it will not cause your tires to turn brown.

McKee's 37 Tire & Rubber Rejuvenator is the first component of a two-part tire protection system. This intense cleaner removes all traces of previously applied tire shine sprays, gels, protectants, and browning, leaving your tires 100% clean and ready to be coated with McKee's 37 Ceramic Tire Coating, or your favorite tire shine of your choice.

Does your vehicle have whitewall tires? Tire & Rubber Rejuvenator will make them as white as they day they were new!

STOP CLEANING YOUR TIRES WITH CAUSTIC ALL PURPOSE CLEANERS! These high-octane, inexpensive cleaners actually do more harm than good. The issue with most all purpose cleaners is that they're formulated to meet a certain price point, and in order to achieve that inexpensive price point, caustic ingredients are often found in these products. These caustic detergents are harmful to you AND your tires!

You see, tires contain antiozonants, rubber conditioners, and UV absorbers that help keep the tire flexible. The wrong cleaner will actually cause the antiozonants, rubber conditioners, and UV absorbers to leach out of the tire, resulting in browning, discoloration and cracking of the tire. McKee's 37 Tire & Rubber Rejuvenator is non-caustic, non-acidic, and it will not harm your tires!

It's common knowledge among professional detailers and car care enthusiasts that a tire gel or tire shine spray will last considerably longer if the tire is properly cleaned first. By completely removing previously applied dressings and protectants, you have a clean base for the new tire shine to adhere to. This greatly extends the durability and increases the look of your tire shine of choice.

McKee's 37 Tire & Rubber Rejuvenator is safe for use on all tires. We recommend spraying the wheel with water first, just to ensure any unwanted overspray is easy to remove.

McKee's 37 Tire & Rubber Rejuvenator is the first step in prepping your tires for application of McKee's 37 Ceramic Tire Coating, an acrylic-based resin that forms a flexible, chemical-resistant coating on your tires. If you plan on coating your tires with McKee's 37 Ceramic Tire Coating, you MUST use McKee's 37 Tire & Rubber Rejuvenator first, or else the coating will not properly adhere.


  1. Ensure surface is cool to the touch.
  2. Wet wheels, not tires, prior to application.
  3. Spray a liberal amount of McKee's 37 Tire & Rubber Rejuvenator directly onto DRY tire and allow to dwell for 1-2 minutes.
  4. Scrub using a stiff-bristled brush; wet bristles often. We recommend using the Low Profile Tire Brush because it's stiff and easy to hold on to.
  5. Thoroughly scrub the tire until all browning is removed.
  6. Tires are completely cleaned when white foam is produced as you scrub.
  7. Thoroughly rinse wheels and tires, ensuring all traces of the cleaner are removed.
  8. Allow tires to dry and then apply McKee's 37 Ceramic Tire Coating.
22 oz.
Free Shipping & Returns

We currently offer FREE SHIPPING on orders over $115 within the contiguous 48 states.

If you don't absolutely love what you receive, give Nick a call and he'll set you up with an exchange or return.

Customer Reviews
4.8 Based on 33 Reviews
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Filter Reviews:
    Scott C.
    United States

    Tire cleansing made easy

    Easy to use. Deep cleaning is the key to long lasting tire shine. Highly recommended!

    Jim B.
    United States United States


    Best product I’ve ever used!

    John H.
    United States United States

    I love clean shiny tires.

    My tires rock.a lot.

    Kim N.
    United States United States


    Haven't been able to use products yet. Gearing up for detailing season this year. Season should begin next couple of weeks, and run to first week of November. Excited to try new products.

    Mark L.
    United States United States

    New formula same great result

    Had a chance to try the new version of Tire & Rubber Rejuvenator today, and I have to say, it cleans just as well as the old version did - and that's saying something! The smell was definitely better, but I can't say the smell of the old version bothered me. As long as it cleans just as well, and it does, that's a win! Definitely recommended!