September 30, 2021 5 min read

By: Nick Rutter

September 30th, 2021


How long does your tire shine last?  If I had a dollar every time someone asked me that question, I could have retired 6 months into this gig and bought my own island!  Americans distaste for tire shine products that don't last more than a week or two is only matched by their distaste for overpriced tea!   The truth is, conventional tire shine products including gels and sprays typically last 2-4 weeks, depending on the type of tire, the weather, and the amount of miles driven.  It seems a lot us have this expectation that a tire shine should last a couple months.  With the introduction of our all-new Ceramic Tire Coating last year, that false expectation is now a reality!  Pour yourself a fresh cup of tea, and read on.

Reason behind the madness:

Here's the deal: conventional tire dressings, like our Tire Shine SiO2 Enhanced and our Gloss Tire Gel SiO2 Enhanced, only last a few weeks because they're water-based.  We could make them solvent-based so they would last a teeny-tiny bit longer, but then they would turn the tires brown, leave stains on your driveway, and sling all over the side of your car.  That's why we developed our Ceramic Tire Coating.  This acrylic-based ceramic resin provides a shine that lasts months, instead of days or weeks.  So unless you're an oddball like me, that finds it therapeutic to apply a tire shine after every wash, then you'll love the many benefits of our Ceramic Tire Coating.  It's the real deal.  

Meat and potatoes:

First and foremost, if you want a longer-lasting tire shine, you're going to have to work for it.  I expect, and the site analytics will confirm, that many of you will be feverishly clicking the back button merely by the mention of the word "work."  For those that stuck around this far, congratulations!  You're in for a big reward.

You'll notice that we sell Ceramic Tire Coating by itself, or as part of our Ceramic Tire Coating Kit.  The only reason we sell it by itself is with the intention of someone buying it that already has the components of the kit, including the brush, applicators, cleaner, etc.  It's imperative, as you'll read further down, that the tires must be cleaned with Tire & Rubber Rejuvenator prior to applying the coating.  I know I know I know!  My tires are brand new!  Or, I cleaned them two months ago, etc. I've heard it all a million times.  You must still clean the tires!  And not with junk found at the dollar store, or an engine degreaser you have laying around, but only with Tire & Rubber Rejuvenator.  

Tire & Rubber Rejuvenator

McKee's 37 Tire & Rubber Rejuvenator is a heavy-duty cleaner and degreaser that safely removes unwanted browning, silicone-based tire dressings, dirt, and grime from your vehicle's tires, leaving them squeaky clean and ready for application of McKee's 37 Tire Coating.  McKee's 37 Tire & Rubber Rejuvenator deep cleans tires better than any other tire cleaner or all purpose cleaner available, and it will not cause your tires to turn brown.

tire and rubber rejuvenator
tire cleaner

Ceramic Tire Coating

Ceramic Tire Coating, part of our SiO2 Ceramic Series, is available exclusively in an 8 oz. size.  This product is the real deal.  It doesn't wash off.  It won't sling.  And it dries 100% to the touch.  Instead of sitting on top of the tire like a traditional dressing, it actually becomes a functional part of the tire.  What's more, it protects the tire from turning brown!

You might be scratching your head, wondering why I would require you to purchase a bottle for each tire, because surely one bottle couldn't be enough to coat four tires - or could it?  Believe it or not, and I wish our friend Mark could fact-check this, one bottle of Ceramic Tire Coating is more than enough to coat a full set of tires on two vehicles!  Before you apply Ceramic Tire Coating, the tires must be squeaky clean, and only with our Tire & Rubber Rejuvenator!

ceramic tire coating
ceramic tire coating

Directions for applying Ceramic Tire Coating:

  1. Ensure surface is cool to the touch.
  2. Thoroughly clean tires using McKee's 37 Tire & Rubber Rejuvenator until all browning and previously applied dressings are removed. The tires are cleaned properly when a white foam is produced as you scrub them. IF YOU NEGLECT TO PERFORM THIS STEP THEN THE COATING WILL NOT PROPERLY ADHERE.  One bottle of Tire & Rubber Rejuvenator is enough to sufficiently clean one set of tires.  If you're planning on coating more than one set of tires, pick up another bottle of Tire & Rubber Rejuvenator!
  3. Allow the tire to dry completely before applying McKee's 37 Ceramic Tire Coating.
  4. For best results, apply McKee's 37 Ceramic Tire Coating with a soft foam applicator, like the Dual Action Trim & Tire Applicator Sponge.
  5. Apply the coating directly onto the applicator and spread over face of tire, evenly distributing the coating.
  6. Pay special attention to raised letters, ribs, and grooves.
  7. Do not wipe with a microfiber towel!  Allow coating to air dry for 1 hour before exposing the vehicle to water or moisture.
ceramic tire coating

Closing Thoughts:

There you have it!  If a long-lasting tire shine is what you seek, then look no further than McKee's 37 Ceramic Tire Coating.  I would highly recommend you purchase the Ceramic Tire Coating Kit, or for multiple vehicles, check out the Ceramic Tire Coating Refill Kit.  I want you to understand this product is not for everyone.  I find it therapeutic to apply our Tire Shine SiO2 Enhanced on a weekly basis.  But some people would rather not apply a tire shine weekly or bi-weekly.  If that describes you, then you can't go wrong with Ceramic Tire Coating.  

Ceramic Tire Coating Kit:

Kit includes:

  • 8 oz. McKee's 37 Ceramic Tire Coating
  • 22 oz. McKee's 37 Tire & Rubber Rejuvenator
  • Low Profile Tire Brush
  • Pair of XL Black Nitrile Gloves
  • 2 Pack Dual Action Trim & Tire Applicator Sponges
  • 2 Qty Microfiber All Purpose & Wheel Detailing Towel
ceramic tire coating kit


Ceramic Tire Coating Refill Kit:

Kit includes:

  • 8 oz. McKee's 37 Ceramic Tire Coating
  • 22 oz. + 128 oz. McKee's 37 Tire & Rubber Rejuvenator
  • Low Profile Tire Brush
  • Pair of XL Nitrile Gloves
  • 2 Pack Dual Action Trim & Tire Applicator Sponges
  • Threaded Refill Funnel
  • 2 x Premium Blue Microfiber Towels
ceramic tire coating refill kit


Do you prefer to watch videos instead?  Then check out these great resources on Youtube!

How to Ceramic Coat Your Tires with McKee's 37

Questions?  Comments?  Leave them below!

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